Supa Cent

Supa Cent began her working life as a housekeeper and waitress before developing a series of entrepreneurial ventures. She later served as CEO of Bayou Scooter Rentals, a New Orleans-based company.

Her humorous and engaging social media content helped her build a substantial following, particularly on Instagram. She used that audience to launch The Crayon Case, while also creating the YouTube channel Wuzzam Supa.

The Crayon Case became known for its focus on inclusivity and affordability. The brand was designed to appeal to both experienced makeup users and beginners, making cosmetics accessible to a broad audience.

Supa Cent's marketing frequently features people with diverse skin tones and backgrounds. Her business strategy combines social media promotion, consumer engagement, risk-taking, and adaptation to changes in e-commerce.

Supa Cent was born in Louisiana and is also known by the name Raynell Steward. She has two children, a daughter named Leà Mae from her relationship with Lou Drank and a son named Tre.

She was previously married to Lou Drank, and the marriage ended in divorce. She was also described as dating the entrepreneur Rayzor after a relationship with rapper Sage The Gemini.