Sadie Crowell
Sadie Crowell, also known as Sadie Leigh Crowell, is an American podcast host and YouTube star from Georgia. She is known for her self-titled YouTube channel, where she publishes vlogs, challenges, Q&A videos, cooking clips, and other lifestyle content. She also hosts the podcast Was That TMI? and has developed a self-tanning business and branded merchandise.
YouTube channel
Crowell began creating videos as a teenager, initially using her channel as a video diary about her daily life. Her content later expanded to include vlogs, challenges, Q&A videos, makeup tips, travel vlogs, cooking clips, and videos featuring family and friends.
She launched her YouTube channel in April 2018 and began uploading regularly in 2019. Her premiere video, titled “I CAN’T BELIEVE SHE DID THIS,” was uploaded in June 2019. Her first recording to exceed 300,000 views was “TELLING MY MOM THE TRUTH! (Hot Topics with Kelley),” also released in 2019.
Crowell’s audience grew across YouTube, TikTok, and Instagram. Her relatable presentation and focus on everyday experiences helped establish her as a social media personality, and she became a full-time content creator at 18.
Was That TMI?
Crowell hosts Was That TMI?, a podcast built around personal stories, advice, life experiences, and her work as a full-time content creator. The show is known for an candid, over-sharing style and is presented partly as a comedy program.
IMDb lists Crowell as the host of Was That TMI? in 2021. She has also appeared as herself on the podcast series PlanBri Uncut, including a 2022 episode.
Sadie Crowell's business
Crowell expanded beyond content creation by establishing Sunkissed by Sadie, a tanning business offering self-tanning products such as mousse, bronzing mist, and applicator mitts. She promotes the brand through her social media presence.
She also sells branded merchandise through her website. The merchandise has included T-shirts, hoodies, tote bags, throw pillows, throw blankets, and phone cases, often featuring playful or relatable slogans.
Parents, Family
Crowell’s parents are Kelley and Lester Crowell, and her family members have appeared regularly in her videos. Her 2019 video “TELLING MY MOM THE TRUTH! (Hot Topics with Kelley)” became her first recording to surpass 300,000 views.
She has two brothers, Wyatt and Cooper. Wyatt Crowell was drafted by the Los Angeles Dodgers in 2023 after playing at Florida State University, while Cooper has occasionally appeared in Sadie’s vlogs.
Quick facts
- Crowell was 18 when she decided to become a full-time social media influencer.
- Her first YouTube video, “I CAN’T BELIEVE SHE DID THIS,” was uploaded in June 2019.
- Her first recording to exceed 300,000 views was “TELLING MY MOM THE TRUTH! (Hot Topics with Kelley).”
- Crowell hosted Was That TMI? and appeared as a guest on PlanBri Uncut in 2022.
- She established the self-tanning brand Sunkissed by Sadie.
- Her older brother Wyatt Crowell was selected by the Los Angeles Dodgers in the fourth round of the 2023 MLB draft.
- Crowell recorded a vlog at a Khalid concert in August 2019.
- She graduated from West Forsyth High School in Georgia in 2021.
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