Leila Hormozi

Leila Hormozi moved to Orange County, California, in 2015 to begin a career in fitness. Within a year, she became the top-selling personal trainer in her region and retained that position for the rest of her tenure. She also worked as a personal trainer at 24 Hour Fitness from 2015 to 2016.

Her early work in gyms introduced her to sales, customer retention, marketing, and team development. After initially finding sales intimidating, she learned to approach prospective clients, promote gym memberships, and build relationships with customers. She later used these skills as the foundation for ventures serving gym owners and other business operators.

Within a year of moving to California, Leila met Alex Hormozi and accompanied him during his fourth business turnaround and subsequent turnarounds. Their professional partnership led to the creation of Gym Launch, which packaged Alex's turnaround process into a licensing model for gym owners.

Leila and Alex built the company through a highly hands-on approach that emphasized lead generation, customer retention, service quality, and team performance. Leila is married to Alex, who is also her business partner. She later co-founded Prestige Labs and ALAN, while building experience across fitness, supplements, software, services, e-commerce, and brick-and-mortar businesses.

After serving on the boards of her companies, Leila co-founded Acquisition.com with Alex Hormozi. The company acts as a holding and investment platform for their business ventures, with a focus on asset-light, high-cash-flow, sales-focused digital businesses, particularly software and e-learning companies.

As managing partner and chairwoman, Leila is known for developing flexible infrastructures, management systems, workplace culture, and customer-success processes. Her work centers on helping founders scale through systems and operational discipline rather than relying solely on individual effort or outside funding. She also devotes time to expanding access to education and encouraging entrepreneurship in underprivileged communities.

Leila's public content presents responsibility as a more durable source of motivation than temporary enthusiasm. She often discusses acting despite anxiety, discomfort, or fear, including the nervousness that can accompany public speaking. Her framework emphasizes shortening the gap between having an idea and taking action, a practice she calls building the “get shit done” muscle.

Her self-titled YouTube channel has attracted more than 248 million views. Across YouTube, Instagram, and TikTok, she shares lessons on behavioral change, leadership, business scaling, workplace culture, and personal accountability.