Salish Matter

Salish Matter began appearing in Jordan Matter's social media videos in 2020, taking part in challenges, lifestyle content, and creative vlogs. Her gymnastics skills became a recurring feature of her public work, helping establish her identity beyond collaborative appearances.

She launched her own YouTube channel in 2023, publishing dance challenges, gymnastics routines, reaction videos, and lifestyle vlogs. Her independent presence expanded across YouTube, Instagram, and TikTok, where she developed an audience numbering in the millions.

Gymnastics is a central part of Matter's public identity. She became a level seven gymnast and won a medal at a USA Gymnastics regional championship in 2022.

Matter has incorporated training routines, competition experiences, and other athletic material into her online content. Her work combines sports demonstrations with dance, short-form video, and lifestyle storytelling.

Matter provided a minor voice role in the 2023 animated film Ruby Gillman, Teenage Kraken. The performance marked an extension of her work from social media into animated film.

She was announced as part of the voice cast for The Angry Birds Movie 3, alongside Jimmy Donaldson, Jason Sudeikis, and Josh Gad. She also appears as herself in the streaming series Salish & Jordan Matter, released in 2026.

In September 2025, Matter launched Sincerely Yours, a skincare brand distributed by Sephora. The brand was positioned toward younger consumers and represented her move into a consumer business connected to her creator career.

The launch event at the American Dream Mall in New Jersey drew large crowds and closed early. Matter also won the Kids' Choice Award for Favorite Female Creator in 2025.