Joie Chavis

Joie Chavis is the mother of three children. Her daughter Shai Moss was born from her relationship with rapper Bow Wow, while her son Hendrix Wilburn was born from her relationship with rapper Future. Her youngest child, daughter Harlo Rose, was born in 2024 with NFL player Trevon Diggs.

Chavis and Bow Wow began dating in 2010 and had an on-and-off relationship before separating. They have continued to co-parent Shai. Chavis and Trevon Diggs split before the birth of Harlo Rose.

Chavis trained in dance and cheerleading before working professionally as a backup dancer. She performed with artists including Janelle Monáe, Tank, Eric Bellinger, and Future. Her experience in performance, choreography, and body control later became a foundation for her fitness content.

She also developed a modeling career and used Instagram to share fashion, workouts, lifestyle content, and family moments. Her online presence helped her establish an identity beyond her public relationships and introduced her work to a large audience.

Chavis founded Joie in Life in 2019 as a fitness and lifestyle brand focused on exercise, wellness, and helping women pursue healthier routines. The business offers workout programs, apparel, fitness equipment, swimwear, and digital wellness content.

Her earlier retail venture, Shop Shai, was named after her daughter Shai Moss and launched in 2017. Chavis later expanded her product work through JNL Swim, adding swimwear to her fitness and lifestyle offerings.

Chavis uses social media to combine dance, fitness, fashion, motherhood, and entrepreneurship. Her Instagram content includes workout clips, product promotions, lifestyle posts, and behind-the-scenes material, while her TikTok videos feature choreography and short-form fitness routines.

On YouTube, she has shared vlogs, full-length workouts, beauty content, and Q&A videos. Her website, JoieinLife.com, serves as a hub for her fitness programs, products, and wellness material.